https://www.kingswoodandpalmerston.com/home daily 1.0 2022-01-22 https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/f66396de-8695-4e4c-952b-219db5f4d39e/FINAL+Logo+panel.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kingswoodandpalmerston.com/contact-1 daily 0.75 2022-01-22 https://www.kingswoodandpalmerston.com/our-services daily 0.75 2022-01-22 https://www.kingswoodandpalmerston.com/about daily 0.75 2022-01-20 https://www.kingswoodandpalmerston.com/blogs daily 0.75 2021-08-25 https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/1626570332644-QUZYQIT049ITVQL89796/Dave+Dye.jpg Blogs https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/1626570424817-F16HG187FIMJXEJS4ETB/Dave+Trott.jpeg Blogs https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/1626601089625-3CGRPRHY6DGCWBJFY06Y/Simone+Giertz.jpg Blogs https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/1626601706311-SQOEFNJ0NR4U3WWTMXFX/Alie+Ward.jpg Blogs https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/1626602040543-VCFAQTOU5XCELBU4NIQI/The+Oatmeal.png Blogs https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/1626602214750-HMCAVRZGEQRL9SDK7IA7/Brain+pickings.png Blogs https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/1629878507445-VE0SHVWNOQD1WTXB2EQ6/Curiosity.jpg Blogs https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/1629878952528-NOZVNE01Z07AXOSV7X71/nautilus.png Blogs https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/1629879719356-1ID99WUD6R9UCCUPAIZW/RN.jpg Blogs https://www.kingswoodandpalmerston.com/names-and-faces daily 0.75 2022-06-05 https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/2298a2f2-804a-4ddf-b2f7-31775b53815f/B%26W.jpg Names and Faces - Carolyn Barclay* Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/1627979514249-9QHTTNQUAVG5BRGJN5F2/cropped+WhatsApp+Image+2021-04-14+at+6.55.09+AM.jpeg Names and Faces - Moore. David Moore. Co-founder/Creative Director/Advertising/Brand Strategy. 30+ years served in the field. Once named a rollercoaster - the tallest and fastest in the world (at the time). Don’t ask him about his bike*. *ask him about his bike. https://www.kingswoodandpalmerston.com/case-studies daily 0.75 2022-01-21 https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/76efaf9c-7a9f-4578-b4bd-a5bef2e83f13/Boral.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/41baea2e-604a-41c3-9db7-cac5678c49b2/Liquid+Wrench.png Case Studies BUILDING MATERIALS MANUFACTURER https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/dd0182c8-71eb-4ba1-b5da-8aca883a69cf/FreshAire.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/6108fe70-033f-4a14-8b62-d4a2bb893339/Spot+warm.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/9d7896eb-99a3-4edb-9b2b-175d37187e4a/ACI.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kingswoodandpalmerston.com/404-page daily 0.75 2021-08-14 https://www.kingswoodandpalmerston.com/ads-for-ad-agencies daily 0.75 2022-06-12 https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/38f5d998-886c-4a2e-8ae9-81e61065f6d3/YR_Backbone_1500x.jpg Ads for Ad Agencies Some clients hire an ad agency to do their bidding, and others hire an agency to be a backstop against their own idiocy and biases. This ad puts a foot squarely in the second camp. “Service instead of servility.” https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/e05a6c88-b389-4c02-9e05-e43169ceb38d/Ancient+and+Modern.jpg Ads for Ad Agencies In an industry awash in 20-somethings, Ancient & Modern focuses on their key point of difference – their age. As Silicon Valley might say, turn a bug into a feature. “Big ideas – they’re the only ones we can actually see.” https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/76ed64c9-a739-4c99-8fc3-5702e5c50d56/DDBGimmick-980.jpg Ads for Ad Agencies Technically not an agency self-promo ad, this was actually an ad for the ad industry – that did an amazing job of making DDB seem like the only agency you’d ever want to hire. “Another word for truth is information.” https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/8a7b69ae-ac5c-4959-98d8-17feaeb4084a/fallon-mcelligott-house-ad-01.jpg Ads for Ad Agencies One of the greatest agency startups of the past 40 years, Fallon launched with a claim of creativity as a business advantage. Outsmart the competition rather than outspend them? Hell, yes. (And kudos to following John Caples’ suggestion of using the word “new” in a headline to increase readership.) https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/28ea7538-8040-4f1f-a637-47dbc232a7a5/Ogilvy+Mather.jpg Ads for Ad Agencies One of the classics of the genre, David Ogilvy demonstrates both that he knows what it takes to run a very successful ad agency (and what client doesn’t want to partner with a winner who has such a focus on every detail?) and that he REALLY likes long copy. https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/1be87284-1e10-4331-a8aa-ab5892a6fcee/Post+Keyes+Gardner.jpg Ads for Ad Agencies Lots of agencies include testimonials on their websites. It feels good, it’s “social proof.” But who would put anything other than a glowing review on their own site? Post-Keyes-Gardner dared prospects (and their competitors) to call their clients and ask what it’s like to work with them. https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/92feb431-0430-41e7-a1d2-999f6d386bca/Y%26R+Nail.jpg Ads for Ad Agencies Want to convince clients you can find the excitement in a penny-a-pound utilitarian product? You can’t do much better than this 1963 gem from Young & Rubicam. https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/356638ef-7294-4b90-9b50-b38fcf8bdbc3/Y%26RComputers+Can%27t+Cry.jpg Ads for Ad Agencies It’s hard to believe this ad was written in 1964. It could run today without a change and be even more relevant. And it makes the reader want to know more about Y&R’s copywriter, Greta Nissen. https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/e64f2c59-4e3f-4685-8029-f8122872c8e0/amelie-self-promo.jpg Ads for Ad Agencies Sell your agency culture – because the reality is (harsh news to all you logical thinkers out there) chemistry matters more than you want to admit. Do the clients like you? Do they think you’re nifty? Is going to the agency the highlight of their week? Amelié sounds like a fun place to hang out with cool people. https://www.kingswoodandpalmerston.com/ads-for-advertising-agencies daily 0.75 2021-09-11 https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/1f8c8940-d9e9-412d-b3d1-f9f6f6e070ba/YR_Backbone_1500x.jpg Ads for advertising agencies Some clients hire an ad agency to do their bidding, and others hire an agency to be a backstop against their own idiocy and biases. This ad puts a foot squarely in the second camp. “Service instead of servility.” https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/7bb8f98a-1591-494b-ab60-98e76f9d2e86/amelie-self-promo.jpg Ads for advertising agencies Sell your agency culture – because the reality is (harsh news to all you logical thinkers out there) chemistry matters more than you want to admit. Do the clients like you? Do they think you’re nifty? Is going to the agency the highlight of their week? Amelié sounds like a fun place to hang out with cool people. https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/f9da1bf5-a902-4807-9238-9d98a246bf16/Ancient+and+Modern.jpg Ads for advertising agencies In an industry awash in 20-somethings, Ancient & Modern focuses on their key point of difference – their age. As Silicon Valley might say, turn a bug into a feature. “Big ideas – they’re the only ones we can actually see.” https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/68ec6ded-1bbf-4e48-b337-7ef3d334aed1/fallon-mcelligott-house-ad-01.jpg Ads for advertising agencies One of the greatest agency startups of the past 40 years, Fallon launched with a claim of creativity as a business advantage. Outsmart the competition rather than outspend them? Hell, yes. (And kudos to following John Caples’ suggestion of using the word “new” in a headline to increase readership.) https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/3c3262d2-8897-4b28-bebd-cd6bcf3fd01b/DDBGimmick-980.jpg Ads for advertising agencies Technically not an agency self-promo ad, this was actually an ad for the ad industry – that did an amazing job of making DDB seem like the only agency you’d ever want to hire. “Another word for truth is information.” https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/f4f7ad0c-7f0d-4d7f-bfa9-aa35560c7c9c/Y%26R+Nail.jpg Ads for advertising agencies Want to convince clients you can find the excitement in a penny-a-pound utilitarian product? You can’t do much better than this 1963 gem from Young & Rubicam. https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/96b5da3b-3ae1-4431-bd1b-ae383f686f08/Y%26RComputers+Can%27t+Cry.jpg Ads for advertising agencies It’s hard to believe this ad was written in 1964. It could run today without a change and be even more relevant. And it makes the reader want to know more about Y&R’s copywriter, Greta Nissen. https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/e790ea4a-38b9-4b26-8a01-11b2f380abf6/Ogilvy+Mather.jpg Ads for advertising agencies One of the classics of the genre, David Ogilvy demonstrates both that he knows what it takes to run a very successful ad agency (and what client doesn’t want to partner with a winner who has such a focus on every detail?) and that he REALLY likes long copy. https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/970b83ef-c00a-400e-b458-036e6f45c35d/Post+Keyes+Gardner.jpg Ads for advertising agencies Lots of agencies include testimonials on their websites. It feels good, it’s “social proof.” But who would put anything other than a glowing review on their own site? Post-Keyes-Gardner dared prospects (and their competitors) to call their clients and ask what it’s like to work with them. https://www.kingswoodandpalmerston.com/shameless-bragging daily 0.75 2023-06-02 https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/65c6e49a-8907-4f13-8a10-f864c11749cc/AMA+Pinnacle+Award.jpeg Shameless Bragging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/a506644b-ef16-4e1e-91ee-d61b1072499d/thumbnail_IMG_9533.jpg Shameless Bragging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/e63a98a0-95d1-4913-b276-5287b6b6af98/1.png Shameless Bragging https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/414c9765-c7d7-423d-93d0-000386cfe86a/2.png Shameless Bragging https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/eee0eb20-75c3-4c96-b52b-7b1af1399ed1/3.png Shameless Bragging https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/a9f53420-b19b-4ecf-967b-25465291fbb8/4.png Shameless Bragging https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/6f07108d-6453-4c2e-ab12-5c3a6926e74e/5.png Shameless Bragging https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/43818313-3881-4cd8-9212-1265cb75ff1d/6.png Shameless Bragging https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/ebb1fee1-9ec4-4f3f-933f-8d223ec5ccc2/7.png Shameless Bragging https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/110e2fb6-fd4c-4197-b2c0-4640b832bb7d/8.png Shameless Bragging https://www.kingswoodandpalmerston.com/home-1 daily 0.75 2022-02-11 https://images.squarespace-cdn.com/content/v1/60f25e4b72db40740f65ebb4/e3b91c63-8ba1-4da1-addd-ac046b814e3a/Original+logo+panel.png Home (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kingswoodandpalmerston.com/gossage-gatherings daily 0.75 2022-06-15