“We don’t know who it was that discovered water, but we’re pretty sure it wasn’t a fish.”

- Howard Luck Gossage.

8 people. 1 provocation. 90 minutes and change spent soaking in new ideas and unique perspectives until our fingers get all pruny.

That’s a Gossage Gathering. And it’s what’s needed.

It’s an idea born of a selfish longing to connect with deep thinkers. Yes, this sort of thing would be great for stoking our creative fires. But honestly, stuff that. At this point, it’s for the ache in our goddamn souls.

We fell in love with advertising because it’s made from the factory floor sweepings of so many fascinating disciplines. Business. Art. Design. Psychology (all the ‘ologies’, in fact). Pop-culture. Anything that seeks to understand and peel back the lid on the weirdest, most wonderful things about The Humans.

But time, distance and the dreaded algorithm means we all run the risk of swimming around in a fish bowl of our own ad-industry filth until we can no longer see out. the funny thing about hanging out with only Ad folk is you run out of juice. And selfishly, we love the intellectual fireworks that come of talking with a bunch